This clip from 2014 was pivotal. It was a moonshot because whilst my knowledge was exceptional, my public speaking was dire and to approach a multinational, multibillion dollar company and say, “hey can I do a presentation at your flagship UK store in London please” was a punt.
But it worked. And it worked because I knew the message was important enough and they knew it would get people shopping afterwards. We anticipated 25 people. And we got 153 people. And I was still fat, so it was a tough sell!
That’s what this means to people. Health is really important.